Weedle Academy Platform Growth & Operations

Weedle Academy is a service where pet care experts from various fields communicate and deliver essential information and professional knowledge to pet owners in an easy-to-understand way, every month. As part of the team, I was involved in the first live streaming service, where server instability issues arose. I collaborated with the development team to identify the cause and implement a solution. As a result, viewer satisfaction increased by over 90%, and the number of real-time viewers grew to 3,000.

Additionally, I was responsible for content planning and design while managing and operating YouTube, Instagram, and blogs. I contributed to increasing user influx by three times through the creation and promotion of short advertising videos. I also handled logistics management and live streaming duties, playing a key role in the growth of Weedle Academy.
My role
Content Planning and Creation
Visual Design
Collaborated with veterinary experts
Marketing
Team
1 Marketer
1 Content creator
2 Graphic designers
Timeline
January 2021 -
August 2021
Tool used
Adobe Illustrator