Character Design Project for Building a Positive Image of KNIH

As part of a collaborative project with the Korea National Institute of Health (KNIH), I was responsible for developing characters to reinforce the institute's positive image. My goal was to design approachable and trustworthy animal characters that would strengthen connections with users and build trust.

Through thorough research, initial concept sketches, and iterative design revisions, I worked to create a visually appealing and impactful identity. While the proposed characters were not ultimately selected, this experience greatly enhanced my understanding of how to shape an organization's brand identity and align it with its core mission and values.